The one thing branding does very well is make you recognizable to your audience. When your ideal audience feels as if they know you, they will grow to like you, and once they like you, they are going to start trusting you more. Therefore, being recognizable and trusted go together. Because of this ability to ensure that you are recognized through branding, you’re going to sell a lot more products or services based on that fact.
Think about it, if customers don’t know who you are, they won’t trust you, and if they don’t know you or trust you, they aren’t going to buy from you. Even if you make an offer, without brand recognition, you have no chance to make the sale. If you want people to recognize your brand, it requires that you create branding that makes your audience feel something as well as remember you.
But brand recognition goes beyond your font and logos. It goes to the language you use on social media, which is why you also need to create a consistent voice for your brand as well as consistent colors, fonts, and keywords that help your audience recognize and remember you. If your brand has a reputation of value – or anything the ideal customer finds value in such as loyalty, price point, exclusivity, or something else – then even if the person who comes across your offer only knows that but doesn’t really know you fully, they will be more trusting than if your brand had no recognition at all.
Brand recognition goes beyond your font and logos.
Think of popular brands that come out with new products all the time such as Cover Girl, Dove, Apple, and so forth – all of these enjoy vast brand recognition to the point that even if you have never purchased from them, you know that their product offers quality and will do what the company says it will.
You can create branding that does that for your business, even if your business is small and includes only you, by ensuring that you create a brand that delivers your message memorably and transparently. You can do that by choosing the right logos, fonts, colors, tagline, and voice for your business entity that remains consistent throughout platform or location, including online and offline.
To do branding right, you need to know who your audience is now and keep studying them so that you can transition and evolve with them over time. Plus, you need to know exactly how your product or service solves their problems and why your product or service is better than any other product or service that is being offered. Once you have that information, you can insert that knowledge into your branding efforts by choosing everything from your audience’s perspective based on the goals you’ve made for them.
