What is Your Core Message?
As you work on developing your brand, one of the factors you need to figure out is what your core message or big idea is and how that relates to your business. Your core message is so important for your success because it will help differentiate your offers from the rest in a way that speaks directly to your ideal customer about your “why.” Getting to the reason or why of what you do requires a little digging and research.
To develop your core message, ask yourself the following questions:
1) Who is your ideal customer?
2) What is your ideal customers’ problem(s)?
3) What is your solution to the problem(s)?
4) What results have you produced?
5) What makes you different from the competition? Why you?
You must remember that everything you say impacts your brand. Because of this, it’s important to take the time to truly develop your brand so that you have an idea of how to answer certain questions that may come up in the future to best represent your core message and values. If you cannot easily explain what you do, why you do it, who you do it for, and what makes you unique, you have some work to do.
What do you want your customers to hear?
If you can step outside of yourself for a moment and focus on the message you want the customers to receive from you rather than what you want to say, it’s a lot easier to craft the message. Saying what your customers want to hear because you truly mean it is not compromising anything because your business is all about them, not you. If you remember that as you create any piece of content your customers will consume, you’ll be a lot more consistent with your messaging.
Write the Core Message in a Few Sentences
Once you get all this information together, you’ll find it a breeze to put together your basic core message in a few sentences that you want the world to hear about your business. It’ll explain who you help, what you help them with, and what makes you different or unique. Remember some basic storytelling fundamentals such as showing not telling, relate the story to your why, and leave people feeling something.
Remember, everything you ever say in public, online and offline, will be related to your business whether you like it or not. For this reason, taking the time to develop the core message you want people to know from day one about your business is going to help you keep it all much more consistent for your audience. You can use this information to inform and inspire product creation, content creation, and all the innovation, conception, and implementing that you want to do.