Other Blog Posts
- Let’s Review a Month’s Worth of Branding Tips & Strategies
- Strategies to Help You Stay True to Your Brand
- Implement, Track, & Adjust Your Branding Message & Strategy as Needed
- Here’s What Should Be in Your Branded Marketing Toolkit
- Simple Ways to Integrate Branding into Website Design
- Does Your Branding Strategy Align with Your Business Objectives?
- The Importance of Monitoring Your Brand
- How to Avoid Mixed Messages
- Your Content is a Huge Part of Your Brand Online
- Use “Completed Items” Search to Research Products while Dropshipping
- Creating Templates That Reflect Your Brand for All Areas of Your Business
- Show Some Personality with Your Brand
- Tell Your Story
- How to Write Your Branding Message & Craft Your Tagline
- The Importance of Consistency
- Are You Advertising?
- Good Branding Sets You Apart from Your Competition
- How Branding Can Help You Sell More Products Services
- The Importance of Branding in Social Media
- Is Your Branding Consistent Across Multiple Platforms?
- Is Your Brand Descriptive and Memorable?
- Branding is so Much More Than Advertising and Logos
- How Branding Works with the Know-Like-Trust Concept
- Let’s Talk Branding Strategy for Your Online Business
- How to Craft a Brand That Resonates with Your Target Audience
- Let’s Talk Logos And Graphics
- To Rebrand or Not To Rebrand
- It All Starts with a Name
- What is Your Core Message?
- Yes, You Need to Become a Brand
- What is a Brand?
- Tips When You Are Just Starting eBay
- Want to Upgrade Your Business Image?
- Step-by-Step Sales Funnel Planning
- What is a Sales Funnel?
- 3 Reasons Your Business Needs a Client Avatar
- Find What Your Fans Want on Social Media
- 3 Questions to Ask Before Taking Your Side Hustle to the Next Level
- Building A Sturdy Business Foundation
- 5 Ways to Ensure Success with your Start Up
- 5 Secrets to Promoting Your Product
- Immediate Ways to Increase Your Sales
- Avoid Cart Abandonment to Complete the Sale
- Spot N Paste $10 Amazon Gift Card Giveaway!
- Cross Selling & Upselling to Increase Sales
- Content Marketing to Increase Shopify Sales
- Live Chat to Increase Shopify Sales
- Email Marketing to Increase Sales
- Boost Productivity to Increase Sales
- Designing a Great Website to Attract New Customers
- Social Media Integration to Increase Shopify Sales
- Loyalty Programs to Increase Shopify Sales
- How To Boost Your Sales Through Impulse Buying
- Use Trends To Your Advantage
- Avoid Fragile Products To Retain Profit
- How To Design A Website To Attract Customers
- 7 Proven Shopify Marketing Strategies To Increase Sales
- Use Professional Product Images To Attract Customers
- How Offering Free Shipping Can Improve Your Sales
- Product Bundling To Make More Money
- Use Tempting Pricing To Boost Your Sales!
- Boost Your Sales With High Rated Products
- eCom Tom gives review about Spot N Paste!
- Be Customer Focused to Increase Sales
- The Importance of Automation in the Drop Shipping World
- 11 Great Tips To Increase Drop Shipping Sales!
- Amazon: Suspensions & IP Infringements: How To Avoid It
- Black Friday: A Drop Shippers Dream Day For Sales
- Spot N Paste: Featuring Cutting-Edge Dropship Address Parsing Feature!
- Find Profitable Products To Dropship
- SKU Grid Just Got Better With Spot N Paste Integration!
- Dropshipping on Amazon
- Hit The Ground Running With A Refined Shopify Store
- Top Features That Will Make You Fall In Love With Spot N Paste!
- How to Choose A Dropship Coach & Course to Follow
- Dropshipping To Success
- Useful Dropship Tools For Your Dropship Business
- Best Products to Dropship in the Beginning of Fourth Quarter
- Looking To Hire A Virtual Assistant For Your Dropship Business?
- Getting Started On Amazon
- Paul Lipsky Gives Honest Review of Spot N Paste
- Slow Sales On eBay?
- Jack Pitman Interviews Jenny With Spot N Paste
- Dealing With Negative Feedback
- So You Decided You Want To Start Drop shipping?
- Use eBay Seller Central To Help You Find Profitable Items
- Customer Service Strategies on eBay
- Thai Nguyen Interviews Jenny with Spot N Paste
- So Many Features! Oh My!!
- Learn How To Drop Ship For Free
- Spot N Paste helps to make your drop shipping ordering even faster!
- How to use Sku Button while Stacking Cashback
Building A Sturdy Business Foundation
We’ve all seen the promises from “gurus” of earning many thousands of dollars a day/week/ month by simply following their system (and we’ve gotten those robocalls, too). I’m sure you have even heard all the stories that sound too good to be true. For every legitimate offer for help building a business, there are dozens of sketchy, “black hat” shortcuts that promise grand riches, but in reality only deliver heart ache and frustration.
For every legitimate offer for help building a business, there are dozens of sketchy, “black hat” shortcuts that promise grand riches, but in reality only deliver heart ache and frustration.
My first advice: Skip all those promises that are too good to be true. Now look at all the companies that you admire and take note of how long they’ve been in business. Are they successful? Do you dream of reaching that level of success? Will you have the skills and determination to be that successful?
Of course, we also hear stories of businesses closing their doors; some after just a few years and others after much longer runs. But if you spend your time NOW mapping out your business idea and setting a firm foundation on which to grow, you’ll set yourself up for success instead of failure. Let’s explore just a few questions to get you thinking in the right direction.
Do you have a viable business idea?
Basically, have you done your market research to determine if there’s a need for your services? If you have skills and natural talent, you can find your niche and be successful. Businesses based on trends or fad products have a harder time sustaining themselves because fads disappear and trends change, which can leave you closing up shop rather quickly.
Do you have start-up money or need investors?
Opening a service-based business is rather simple and doesn’t require much upfront investment but you also need to think about the “big picture” or your long term goals. How often will you need to upgrade your equipment? Will you need state-of-the-art equipment or a simple computer upgrade? Do you plan to employ locals or outsource tasks to independent contractors? Have you gotten all your business paperwork filed correctly?
Do you have a professional online presence?
What does your website look like? If you haven’t started it yet, hooray! Hire a talented web designer who can add flair so it doesn’t look like a DIY website. Look at all your social media profiles. Do they look similar, with current headshot photo and brand colors? Will your posts talk about your business and field of expertise or are you chatting with your college buddies? Look objectively at your social media and do an overhaul so your posts and images all convey a professional, expert image.
Do you have a marketing plan?
Yes, planning is a vital part of running a successful business. You shouldn’t look at your computer screen and wonder what to do next. Nor should you have to depend on the kindness of your friends and family to continuously send you business. YOU need a plan for finding those prospects and knowing what will attract them to you.
If you have the desire to succeed, you can certainly make it happen. Focus on creating a stable foundation for your business and continuously tweak your marketing plan to attract prospects.
Not a fan of planning? My quick and easy planner is just what you need…
If you keep thinking about starting your own business but don’t know where to start, my latest planner is just the tool you need. “Create Your Side Hustle Income in a Weekend” is designed to help you sort out what you want to do and discover if it’s a sustainable idea, all within one weekend. I’ll even walk you through how to plan prices, how to discover your Dream Client, and how to set up a marketing/social media plan you can use every day. Get started on the right foot with some research and soul-searching exercises.