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sales funnel
Jenny Sponton

Jenny Sponton

Step-by-Step Sales Funnel Planning

Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows.

They have an opt-in incentive that doesn’t appeal to their audience.

Their follow-up emails don’t flow naturally from the opt-in.

Messages are unbalanced—either too many sales pitches or not enough. Even worse, the offers don’t match the market.

Making these mistakes is common, so if you recognize yourself here, don’t feel bad. The good news? There’s an easy fix.

Here are 4 ways to plan your sales funnel:

Girl Answering Market Research Survey Questionnaire at the Door

1. Survey Your Market

All too often we think we know what our readers and potential buyers want, but in reality, we’re simply guessing. We make the mistake of believing that we are our market, but that usually is not the case.

The only way to know for sure what your market truly wants and needs is to ask them. Set up a simple survey (even a Google form will work) and ask your blog readers, social media followers, and email list to give their opinion.

Do this right, and you’ll know exactly what you should be offering your audience, plus, you’ll know that language to use on your opt-in page.

sales funnel 3

2. Create Your Opt-in

Now that you know what your market needs, it’s time to create your opt-in incentive. Keep in mind that readers today seem to prefer simple, easy-to-digest offers rather than 200-page eBooks or 7-part video series. This makes your job a bit easier, too.

Some popular choices for opt-in incentives include:

  • Checklists
  • Worksheets
  • Resource guides
  • Video training
  • Webinars
  • Audio downloads
sales funnel 4

3. Map out your autoresponder

Every good opt-in incentive should be followed up with a series of emails that build on the material. If you’ve offered a resource guide, for example, then your follow-up emails might include usage tips for each of the resources, or case studies that show how others have benefited from using the tools.

sales funnel 5

4. Make an offer

Arguably the most important part of your funnel, your offer must be the logical next step for readers to take. They’ve worked through your opt-in incentive, read and acted on your emails, and they’re hungry for more. Time to make your offer.

Just like the other pieces of your funnel, your coaching offer needs to be the answer to your readers’ most burning questions. If you consider your opt-in and follow-up series to be the “lite” version, then your coaching offer is the premium package. Bigger, beefier, and the perfect next step.

Before you post your first opt-in code, take some time to map out your funnel according to these steps, and you’ll not only fill your funnel faster, but you’ll close more sales along the way.

Feeling stuck? Need More Help?

Love what you just read? Subscribe to our blog to get these amazing insights delivered right to your inbox. That’s not all… We also have some amazing resources for you to check out to help get you started. Whether you need a course to help you plan your product, or tools to give you that little extra boost, we have you covered.

Are you looking for a community of entrepreneurs, like yourself, who love to encourage one another and help each other succeed? If that sounds like you, then come join our free facebook group. We look forward to seeing you there! 🙂

Affirmations are great to help you change your mindset to be more positive. Take the ones that can be applied best to you and write them in places where you can see them everyday. You can also record your voice saying them and listen to them everyday.

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