How to Write Your Branding Message & Craft Your Tagline
One way to further your brand is to create a branding message along with a tagline that will let people know what your business does in one short sentence. The process of creating this message may take a bit of work, but it’s more than worth it to do the exercise. It will help create focus in all your marketing efforts because you only need to look at the message and tagline to know what direction to go.
Make it Memorable
Creating a tagline that is easy to remember is the key to the success of that tagline. Look at other taglines that you like to see what sticks and works best. For example:
- Nike: “Just Do It.”
- M&Ms: “Melts in Your Mouth, Not in Your Hand”
- L’Oréal: “Because You’re Worth it.”
- Bounty: “The Quicker Picker Upper!”
- Las Vegas: “What Happens Here, Stays Here.”
These are well-known taglines that most people remember just because they work so well with the product.
Keep It Simple
A tagline that is too complicated won’t work well. A mission statement or branding message can be longer to help you narrow down your tagline, but the tagline needs to be very short and sweet and simple and to the point. It should make an impact without taking a lot to say it or think it.
The tagline must look good with your logo and make sense with the design that you choose for it. It should also be usable within paid ads, sales pages, and on your products. If you can create a logo with a tagline that really hits the customer between the eyes with its usefulness, you will win the marketing game.
Another thing to consider when creating your tagline is that you want to stand out from your competition. Look at your competition’s logos and taglines so that you can brainstorm ways to fill in the gaps left by your competitors and wow your ideal audience. The thing that makes you different can offer insight into a new tagline.
It Should Stand the Test of Time
This one is a hard one because it can be difficult to determine what may or may not happen in the future. For this reason, you may want to avoid taglines that seek to make you the only one that is doing what you do because once you are successful, you may end up not being the only one who can do it.
Finally, any tagline that you create should consider your target audience first and foremost. The best way to come up with a good tagline is to think about the results you offer them in terms of solving their problems. For example, if you offer a time-saving service to your ideal customer, your slogan might be something like, “Take a nap, we’ll do the rest.”